Reshma® Beauty is a 25 year old Henna Hair Care brand with worldwide distribution. Products are manufactured in their own manufacturing facilities in India and imported into the United States. Customers can find Resham Beauty Products at Kmart, Walgreens, Sally Beauty and OTC Beauty Supply Stores across the US and in Southeast Asia. The Reshma® Beauty Collection includes 30-min Henna Hair Color, Classic Henna Hair Color, Turmeric Face Mask, Multani Mitti Face Mask, Hair Oils and Anti-Aging/Anti-Oxidant  Soaps.

Business Category:

  • Digital Transformation
  • E-Commerce
  • Rebranding
  • Vertical Integration
  • Logistic Solution

 

What Did They Need:

Today, Reshma® Beauty sells in more than 3,000 retail stores worldwide. With the market shifting more to digital Reshma Beauty Executives desired to transform their company from a manufacturer of Henna Hair Products to a leader in Henna Hair Care, online. Their pre-existing website was simply a static point of reference for product images and descriptions that appealed more to a retail buyer than the desired end consumer. Outside of their retail partnerships Reshma® Beauty desired to reach their clients directly so they can gather more feedback and capitalize on a direct to consumer marketing to approach to increase their Net Profits.

 

What Did We Do:

  • New E-commerce platform and Customer Management System
  • New Marketing Partnership (Blogger Network)
  • New Retail Partnerships
  • New Overall Branding, Packaging & Photography
  • New Product Line Development of 12 New Items
  • New Online Sales Strategy & Affiliate Network
  • Streamlined Logistical Operation
  • New Product Fulfillment Strategy
  • New Strategic Product Sampling Program
  • Increased Net Profits 35% via Online Sales
  • 31% Increased Sales After 60 days

 

Date

2016

Category

Digital Transformation